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MAPS: Netflix’s Multimodal Asset Personalization at Scale

EDITORIAL

Analysis

MAPS: Netflix’s Multimodal Asset Personalization at Scale

The Netflix experience is a journey of discovery. Every visual cue, from the artwork on a title to the video previews that autoplay while you browse, is there to connect you with a story you will love. We call these visual cues assets, and choosing the right one for each member is a personalization problem of its own. But which image or video preview of Squid Game should we show you? And what do we do right after a title launches, when there’s far too little interaction data to know which asset we should recommend to each member?

Journey of an Ad Request: The Hidden Engineering

SOFTWARE ENGINEERING

Journey of an Ad Request: The Hidden Engineering

Advertising is a key source of revenue in most businesses. It certainly forms a key pillar for JioHotstar. There is so much technology hidden under the surface. In this blog, we will cover some of the complexity that gets unlocked when we render an ad on our content. Every 30-second ad break is a high-stakes performance involving millions of calculations, real-time bidding, and surgical precision.

6 days ago

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